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Audio Marketing Throughout The Ages

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Audio Marketing Throughout The Ages

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Audio marketing is fast gaining traction, but using sound to advertise and market products is a practice that has in fact been around for a very long time. Communicate looks at the history behind the trend.

The earliest signs of audio marketing date back to Antiquity, in ancient China where oral poetry and bamboo flute jingles may have been used to sell sweets; and in Greece, where courtesans wore studded sandals that produced clicking sounds to signal their presence to clientele, and printed “Follow me” on the ground.

Middle Ages

As towns and cities in Europe grow in size and people begin promoting their products far and wide, a new form of audio marketing is born: the town crier, who announces the arrival of merchants and the deals they are offering. As towns and cities in Europe grow in size and people begin promoting their products far and wide, a new form of audio marketing is born: the town crier, who announces the arrival of merchants and the deals they are offering.

 

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